Edzard Ernst and Max H Pittler
Celebrity-based medicine
eMJA, 2006, 185 (11/12), 680-681
Objective - To collect contemporary accounts of celebrity use of complementary and alternative medicine (CAM), to aid clinicians in determining which CAM treatments patients are likely to use.Design - Articles published during 2005 and 2006 reporting celebrity use of CAM.Results - 38 celebrities were found to use a wide range of CAM interventions. Homeopathy, acupuncture and Ayurveda were the most popular modalities.Conclusions - There may be many reasons why consumers use CAM, and wanting to imitate their idols is one of them.
